Jet planes and cherry pie. Rock grooves and carnival rides. A positive environment and a positive message at a fun and friendly gathering, honoring one of Northern Michigan’s best kept secrets, the Tart Michigan Cherry.
A Forever Recovery visited the annual National Cherry Festival, hosted in Grand Traverse Bay, Mi, bringing alternative rockers Collective Soul with them. Rick Coates, local radio personality for WKLT “The Rockstation”, noticed the increase in festival attendees, and spoke with our friend, Mark Hurgert, about the influence that AFR’s sponsorship had on the town.
“Absolutely huge, what you did tonight” said Rick. “Your sponsorship helped bring two hundred fifty to three hundred thousand people down here.”
Terri Ray, also of WKLT, spoke with Mark as well as with A Forever Recovery’s Per Wickstrom. She spoke of AFR’s presentation of Collective Soul, saying “You helped support the events, and you helped make them happen.” She also invited Per and the other representatives of AFR attending to come on stage and be recognized for their efforts.
Michigan grows about 75% of the tart cherry crop in the US. A matter of local pride, the cherry is revered enough in the area to demand its own gathering. The National Cherry Festival brings a massive influx of tourists and business revenue. Held on July 5-12, 2014, the concert and festival brought more than 500,000 people to attend this eight-day celebration of the tart cherry. Perfect weather and positive vibrations helped ensure a fun-filled week for all who attended. With a classic car show, cherry pit-spitting contest and a million dollar “Hole-in-One” competition, there was something for everyone to enjoy. Pie eating contests, a beach volleyball tournament, even Big Wheel races for the kids, the National Cherry Festival draws adults and children alike, from all walks of life.
A Forever Recovery saw this as a perfect opportunity to bring our message of hope to thousands. By asking a band as well-known as Collective Soul to perform, the number of attendees was greatly increased, allowing us to send our message even further. This also helped to bring more revenue into Traverse City and the surrounding area, boosting the local economy and strengthening the communities that call this part of Michigan “home.”
A Forever Recovery
216 St Marys Lake Rd,
Battle Creek, MI 49017
+1 (866) 749 8240
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